Rung 01
Free scan
RM0
A fast diagnosis of your public website.
Six scores and a grade from A to F, on screen. Email or WhatsApp opens the complete machine report — every finding points at the line on your site it came from.
PLUTO SEO Engine · AI and Google search
Find the lead.
Or find the leak.
Either people can't find you, or they find you and don't call. PLUTO reads your website and tells you which one it is — then shows you the exact line it read it from.
- Engine
- pluto 0.1.0 · 16 rules loaded
- Reads
- Up to 12 public pages, server side
- Not connected
- Search Console · Business Profile · map position
- Cost
- RM0 · score on screen · full report by email or WhatsApp
Put your website in. PLUTO reads up to 12 of your public pages and scores six things out of 100. Your score shows up right here. Leave an email or a WhatsApp number and the complete machine report follows — the proof behind every number and every finding, in the order worth fixing them.
System ready — awaiting URL
Crawling public pageson the server
C
78/ 100
Can AI crawlers reach your pages · ai crawler access
100
Are your pages built as answers · answer structure
81
Does your page say what you do · evidence and specificity
28
Business details a machine can read · structured data coverage
80
Technical health · technical health
100
Reasons to trust and contact you · business and contact signals
80
Free · public pages only · no card · your score appears before any contact form · a scan is a diagnosis, not a ranking or revenue promise.
The ladder
Find the leak. Fix the leak. Then grow what works.
Four ways to spend money here. Start with the free one. What it finds decides the rest — and sometimes what it finds is that you shouldn't spend anything at all.
Rung 02
8 founding places left of 10Deep audit
RM800
founding rate for the first ten · RM1,500 standard
The free scan shows you the symptom. This finds the cause. I read the site by hand, then follow one real enquiry from the first message to wherever it dies.
You get it in writing: what to change, what to leave alone, and what isn't worth your money.
100% of the fee credits into a build or your first Rank Engine month, within 30 days.
Rung 03
Rank engine
RM1,500/ month
six-month minimum · the audit fee credits into month one
Your site closes people fine. They just can't find you.
I clear what is blocking Google first, then build pages around what people actually search for, add authority slowly, and send you one report a month that says whether anything moved.
Rung 04
Website rebuild
from RM5,500
landing page · growth website · website + lead engine
People find you. Then the site loses them.
We rebuild the part that is leaking — say what you do in the first line, make it fast on a phone, and wire the enquiry to how you actually reply.
After the diagnosis
Sometimes the right recommendation is to spend nothing.
Find the problem first, then talk about what to buy. The audit is not a step on the way to a retainer. It is the fork — and one of the four ways out is that you keep your money.
- People cannot find you, the site converts fine Rank Engine · RM1,500 / month
- They find you and leave Website rebuild · from RM5,500
- Both, and enquiries are getting lost after they arrive Website + Lead Engine · from RM22,000
- No meaningful leak Change nothing. In writing, and that is the whole invoice.
What has actually been paid for
Two businesses paid for an audit.
One was told not to buy anything.
That is the point of a diagnosis. If every audit ends with a sales pitch, it was never an audit.
Before I audited a battery business, I ran one. About 1,500 roadside jobs a month, most of it off Google Ads. Then I sold it. I know what a quiet phone costs, because I have paid for it myself.
CLEAN
BateriHub — Malaysian battery retailer.
Paid audit, RM1,500. baterihub.com
The site held up. The Google Business Profile was already being maintained properly. We found no meaningful leak worth paying us to fix, so that is exactly what the report said. No retainer was sold.
HELD
Second paid audit — Malaysian battery business, RM1,500.
Paid and delivered. The client remains unnamed because written permission to publish the business has not been granted.
Both audits were paid at RM1,500. No traffic, ranking or revenue claim is shown because none was measured.
Where the free scan stops
The machine reads the surface. It cannot read your business.
The free scan only sees what is already public on your website. It will not guess at what it cannot reach, and anything it could not measure is marked unknown — never scored as a zero.
- Search Console — the impressions, clicks, queries and pages Google is actually showing.
- Google Business Profile — reviews, completeness, visibility and local presence.
- Map position — where the business actually appears across its service area.
- Sales operations — where enquiries stall between first contact and closed business.
- Financial impact — what each leak may actually be costing, in your numbers.
The crawler can inspect a website. It cannot inspect your sales process or your numbers. That is where the human audit begins.
Your website score is not your Academy fit.
Take the 2-minute Fit Check12 questions · Full result before any contact · It can say “not yet.”